The Contest

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We welcome anyone associated with the diabetes pediatric community to participate including kids, parents, caregivers and healthcare professionals.

  1. Contest Begins January 27th, 2010. (If you are 12 years old or younger, please have an adult help you register for this contest and submit your video.)
  2. Download the Lenny the Lion Props Kit: Interested participants must download and use the Lenny the Lion props kit in their video submission. Downloading the kit is easy! Simply click the "Download Props" button below and print out the PDF format documents to start the fun!
    Learn more about Lenny the Lion by clicking here.
  3. Create A Video: Submit a 2-3 minute video portraying Lenny the Lion teaching children about diabetes or about overcoming everyday challenges associated with diabetes by using insulin pump therapy.

    In addition to the sample video on this website, here are other ideas to get you going:
    1. An educational video on diabetes using a Lenny mask
    2. A story of living with diabetes through a collection of photos in video format featuring 'Flat Lenny'
    3. A video of Lenny teaching children Carb Counting
    4. A story about Lenny going to school, playing sports, or doing other activities while wearing an insulin pump

    Remember:

    • Please focus on stories about diabetes and daily life activities and not specific functions or operations of the insulin pump. Videos showing specific pump features and functions will be disqualified.
    • Videos must be geared towards the diabetes pediatric community (appropriate for viewing by children and adults)
    • Videos must incorporate the Lenny the Lion props provided on this website
    • Videos that receive the most votes win (see details below). Be as creative as you like and remember to make them memorable, funny and catchy!
  4. Submit The Video: Video file sizes under 20 MB can be submitted directly via this website. Larger video files must be copied onto a DVD disc (or other media storage) and mailed in along with the submission form. More information can be found by clicking the 'Enter Contest' button below. PLEASE NOTE: Medtronic will not be able to return your DVD disc or other media submitted to us. Deadline to submit videos: March 31, 2010.
  5. Videos Shortlisted: Submitted videos will be screened by Medtronic and then made public via YouTube. (See Official Contest Rules.) Contestants will be notified of results via email on April 9, 2010.
  6. Voting Begins: Voting will take place during April 9-30, 2010. Selected contestants will be encouraged to send a link to family and friends so they can vote on it. Votes are a key factor in determining which videos win a prize. Winners will be announced via email on May 5, 2010.

Contest is currently in the Voting Phase. We are no longer accepting more submissions.

Vote for Your Favorite Video

Vote for Your Favorite Video

Disclaimer

NO PURCHASE NECESSARY. PURCHASE WILL NOT ENHANCE YOUR CHANCES OF WINNING. Contest is open to legal residents of the 50 United States and District of Columbia who are 18 or older at the time of entry or who is a parent/legal guardian of a child who has diabetes, and who use or who has a child/ward who uses an insulin pump. Void where prohibited or restricted by law. Participation constitutes full and unconditional agreement to and acceptance of the official Contest Rules (see link herein). Contest is not subject to state or federal law regarding sweepstakes and similar competitions; winning entrants must transfer rights and interest in winning video to Medtronic as well as provide other activities and/or items as specified in Contest Rules. Contest is sponsored by Medtronic MiniMed, Inc., 18000 Devonshire St., Northridge, CA 91325. Disneyland is not a participant or sponsor of Contest. Lenny the Lion is a trademark of Medtronic in the United States and Europe.